Why Create Client Categories in EZFacility Classic?

The primary function of categories is to create targeted email campaigns. Categories are also necessary for certain reports such as the Silver Sneakers membership reports. 

 Client Categories act as filters. Creating Client Categories and assigning them to clients, allows you to group different clusters of clients--- be it by age, class-type, experience or any other grouping your mind can think up--- and then use those categories as filters for your E-mail Blast to target specific clients. 

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