How to Read the Email Campaign History Report
This lesson will show how to maximize the Campaign History report
Administration
Click on Administration
Email Campaign
Scroll to the Email Campaign section and click on Campaign History
Campaign History
This page offers a look at Email Campaigns sent. However, details will only be available for those sent in the last 45 days.
1. You can Search using the From Address, Subject, or Date Sent
2. This is a list of sent Email Campaigns
1. If needed, scroll to the right to view more information such as:
Clients Attempted - How many clients the campaign was intended to reach
Duplicates - How many duplicate email addresses were found
Empty - How many clients without email addresses were found on file
Invalid - How many clients were found with incorrect/bad email addresses
Blacklisted - How many emails were blacklisted due to bounces and blocks
Sent - How many Clients the Campaign was successfully delivered to
2. Click View Details to go to the Campaign History Details page
Campaign History Details
When looking at Campaign Details, you may notice that one email can have multiple types per client. For example, an email to a client can be 'Delivered', then 'Opened', then 'Clicked'. Meaning a single email can show 3 different types as your client receives, reads and clicks through your message.
1. Delivered - How many emails were successfully delivered to the recipients mailbox
2. Open - How many times the email was opened and viewed by recipients
3. Click - How many times any links contained within the email were clicked
4. Bounce - How many emails bounced due to the recipients mailbox rejecting the email
5. Dropped - How many emails were dropped due to bad/incorrect email addresses and are now on the blacklist
6. Spam Report - How many emails went into recipients' SPAM folder
7. Hide/Show Chart - Hide or Show this chart on the page
Email Address Details
This section allows to view each individual email address and view the events for an email.
1. These are listed under Event Type. You can also search and filter by a specific Event Type
Delivered - Message has been successfully delivered to the receiving server
Open - Recipient has opened the HTML message
Click - Recipient clicked on a link within the message
Bounce - Receiving server could not or would not accept the message
Dropped - Recipients email address has been added to the blacklist
Spam Report - Recipient marked message as SPAM
2. Hide/Show Details of the event
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