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Quarterly Newsletter- Q3 2015




It’s estimated that half of American adults own a smartphone, and the rate of ownership is rapidly increasing each year. This device has placed a world of information at our fingertips, creating more informed and educated consumers than ever before. Researching a product or place of business before attending or making the decision to purchase has become standard practice for today’s modern consumer.

According to a recent study, 80% of smartphone owners use their phones to access the internet with 9 out of 10 mobile searches resulting in a purchase. This new and explosive trend of mobile commerce has resulted in enormous change across multiple industries—with the sports
and fitness industry being no exception.

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