It’s estimated that half of American adults own a smartphone, and the rate of ownership is rapidly increasing each year. This device has placed a world of information at our fingertips, creating more informed and educated consumers than ever before. Researching a product or place of business before attending or making the decision to purchase has become standard practice for today’s modern consumer.
According to a recent study, 80% of smartphone owners use their phones to access the internet with 9 out of 10 mobile searches resulting in a purchase. This new and explosive trend of mobile commerce has resulted in enormous change across multiple industries—with the sports
and fitness industry being no exception.
To read the full Newsletter, download the attachment below: